Advertising Revenue as a Key Business Model for Peacock TV
Peacock TV, NBCUniversal’s streaming service, has adopted a hybrid monetization strategy that includes both subscription-based and advertising-supported models. While it offers premium tiers (Peacock Premium and Peacock Premium Plus), advertising revenue remains a crucial component of its business model. This paper explores how Peacock TV leverages advertising revenue, the advantages and challenges of this approach,
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